Fair Use of another Trademark in the Comparative Advertising

Document Type : Research Paper

Authors

1 Associate Professor, Islamic and Private Law Department, University of Tehran, Tehran, Iran

2 M.A of Intellectual Property Law, University of Tehran

Abstract

Abstract
Among other exceptions governing on trademarks legal system is Fair use of trademarks in comparative advertisement. Such advertisements act as a phenomenon in the field of competition and global trade. Through this comparisoncharacterize advantages and supremacies of goods and services in compare with trademark related to goods and services of someone else. Since there is a weak legal literature on comparative advertisement, this article is to analyze the concept of comparative advertisement and investigate the comparative criteria and conditions on the use of someone else’s trademark in such advertisements to finally fill the mentioned gap in our legal literature. Studies indicate vagueness and uncertaintyin current statutes and regulations.. But recently,withdraftingcommercial advertisement Act, wecanclearlysee thecomparative advertisement in the statutes of Iran.
 
 
 

Keywords

Main Subjects

References

منابع
الف. فارسی
هیئت مولفین آکسفورد(2005)، فرهنگ آکسفورد ادونس لرنر، تهران: انتشارات دانشیار
حبیبا، سعید و حسین زاده، مجید (1392)." تحلیل دکترین رقیق سازی (دکترین نقص نوع دوم) در نظام حقوقی حاکم بر علامت تجارتی". مجله دانشکده حقوق و علوم سیاسی، 43: 1، 35-17
معین، محمد (1384). فرهنگ معین، تهران: انتشارات ساحل.
نفیسی، میرزاعلی اکبر خان (ناظم الاطباء). فرهنگ نفیسی.
طاهر نسبی، کوروش (1381). صنعت تبلیغات، آگهی، ترویج، تبلیغ. تهران: انتشارات فرزین.
محکی، علی‌اصغر (1386). جزوه درسی فنون تبلیغ. تهران.
 
ب. لاتین
Amy Hackney Blackwell, The Essential Law Dictionary,(2008), Sphinx® Publishing.
Chakraborty, Archishman & Harbaugh, Rick(2012).” Persuasive Puffery”available at <http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2166426 >.
Chhabra , Medha(2010). “Comparative Advertising in India” available at<http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1654556 >.
Fhima, Ilanah Simon (2012).”Trade Mark Dilution in Europe and the United States”. Oxford University Press, USA.
J. Romano, Charlotte(2005). “ Comparative Advertising in the United States and in France”. Northwestern Journal of International Law &Business,25:371-414.
Miskolczi-Bodnár, Péter(2004)” Definition of comparative advertising”. European Integration Studies, Miskolc.,3:25-44.
P. Ramsey, Lisa(2010). “Free Speech and International Obligations To Protect Trademarks”, Yale Journal of International Law,`35:405-467.
Sharma , Apoorva(2011) .Comparative Advertisement and Infringement of Trademarks: Aperspective from Consumers< http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1896367>.
W. Sharp, Cynthia(2012).” The Intersection of Comparative Advertising and Trademark Laws in the United States and the European Union A Comparative Analysis Based on Smith v. Chanel and L’Oréal v. Bellure”. Nordic Journal of Commercial Law,1:1-33.
 
 

Files

Share

How to cite

Statistics